1. New luxury란 자동차, 가전제품, 가구, 애완용품, 레저용품 등 일반 소비재 및
서비스 상품에서 소비자가 자신과 정서적 교감을 갖는 상품, 기꺼이 값비싼
가격을 치루고도 구입하고자 하는 고급 상품
2. 최근 미국 뿐만 아니라 한국에서도 New luxury 시장이 성장하고 있음
3. 미국 23개 상품 카
Warm up
- Teacher and students read newwords together, that are shown on the Power-point screen.
- In practice of each newword, the teacher asks, "Who likes this food?", and students raise their hands if they like the food. Then the group of students practices the sentence "I like (or love) ..... "
Examples ) "I love chocolate!"
"I like cake!"
5'
PPT
Rea
newwords.
◈ Let's sing.
Let's learn a new song.
The first time, just listen carefully.
Let's sing this song, part by part.
Let's sing the whole
song.
Let's now lip sync.
Let's sing the song with motion. Good job!
◈ Let's read.
Look and listen carefully.
☞ bat, cap, color, cute,
green, notebook, pencil
case, red, white.
(그림낱말 카드를 제시하 며
animals” and ask some questions. And tell the class what we are going to do in this lesson. I will talk about the favorite animal and students will learn words related to animals by using flash card and do reading activities and speaking activities.
In this stage, it is important not to introduce or present the new vocabulary and structures. Just make sure introduce the topics and aims.
Root: the morpheme that remains when all affixes are stripped from a complex word
Stem: the base to which an affix is attached to create a more complex form that may be another stem or a word.
* root system
* stem system + atic
* stem un + system + atic
* stem un + system + atic + al
* word un + system + atic + al + ly
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) Newwords for fashionable
T: What do you think of
going on a field trip abroad, Yejun?
Y: I'm _____ it _____________ we can see,
hear and enjoy many new things.
T: What do you think about going on
a field trip abroad, Yejun?
Y: I'm for it because I can see,
hear and enjoy many new things.
T: _____ ______ _____ going on a field trip
abroad, Semin?
(2) Strategies to settle new cultures
The first problem was that there was no existing market selling similar kind of coffee. The price gap between instant coffee and Starbucks’ espresso was big. To solve this, Starbucks targeted the 20’s who seemed to accept well and lead the high quality coffee culture. They were also suitable for target market who were less price sensitive. Also, by empha
New World Order
On May 19, 1996, as the numbers and rating were growing, WCW recruited two of the WWF's biggest superstars Scott Hall and Kevin Nash whose contracts had just been expired. Hall and Nash didn't show any intentions of leaving WWF beforehand and even gave their word to WWF that they'd stay. So nobody was expecting to see them on WCW's show.
So, instead of making a statement t
words, newsworkers utilize a calculus that includes the legitimate value of disputing sources and conflict when balancing their relationship with sources and the demand for work. The calculus is only made more complex by factors of professionalism, isolation, and group norms, which are discussed below.
2-2) Professional Norms vs. Business Norms
News organizations employ a large number of indi